From the Beginning
In October of 1990, at the encouragement of many insurance and financial planning practitioners, David Lee Cobb entered into the investment, life insurance, and financial estate planning industry. Having earned his B.B.A. from Western Michigan University, with an emphasis in Accounting & Finance, as well as obtaining several professional designations, David has spent the past 26+ years consulting and advising both businesses and professionals in the Greater Grand Rapids area while establishing leadership within the industry and community. He also serves clients throughout Michigan and the US. He is dedicated to the companies’ mission to help families and businesses protect their incomes, lifestyles and assets through prudent careful planning.
Today David is Founder & President of Innovative Financial Group (IFG), Innovative Insurance Advisors, LLC (IIA), and Innovative Capital Management, LLC (ICM) and remains a leader in the Life Insurance, and Financial Planning industry. David presides over an experienced team of highly qualified professionals who all are licensed agents through the State of Michigan, “Office of Financial and Insurance Regulation.”
David and his team have worked with hundreds of West Michigan business owners and professionals, always with the goal of helping them maximize their life insurance portfolios, annuity portfolios, employee benefit plans, retirement and asset protection plans. David is recognized for providing top notch personal service to his clients. His initiative, passion, and loyalty have been hallmarks of the companies’ success. David and his team pride themselves as not only being “innovative”, but highly service responsive and efficient.
In his free time, David loves to travel, play racquetball, paddle ball, play golf, downhill snow ski, spend time with his family and teach Spinning in his spare time! He also enjoys serving on boards & committees and volunteering for a number of non-profit organizations in West Michigan. Lastly, David serves in the Enforcement Unit of the Traffic Squad for the Kent County Sheriff’s Department as Deputized Sheriff. While this is a voluntary and unpaid position, David considers it an honor to be a part of an organization, that gives back so much to the area communities.
Roots for Innovative Insurance Advisors were planted in 1990 when President and CEO, David Lee Cobb, began his career in the financial, life insurance, financial and financial estate planning industry throughout Grand Rapids and West Michigan. David founded Innovative Insurance Advisors in 2005 and currently works with over 30 life insurance carriers to offer a variety of products to meet client needs. Products range from life insurance, annuities, long term care, and disability income protection, as well as many other innovative product solutions.
David formed Innovative Insurance Advisors, LLC as a company focused on educating businesses, individuals and families in the areas of Life Insurance, Acturial Science,Annuities, Long Term Care Insurance and Disability Income Insurance. The focus is on, is not limited to, Key Executive Protection Planning, Buy-Sell Agreements, Succession Planning, Lifetime Income Planning, and Disability Income Protection.
Since the establishment of IIA, David and his team at IIA have worked with hundreds of West Michigan business owners and professionals, with the goal of helping them maximize their life insurance portfolios, annuity portfolios, and asset protection plans. IIA is recognized for providing top notch personal service to OUR clients. His initiative, passion, and loyalty have been hallmarks of the company’s success. At IIA we are dedicated to the company’s mission to help families and business protect their incomes, lifestyles and assets through prudent careful planning.
Lastly, IIA actively works with charities on gifting and innovative solutions designed to help leverage today’s dollars for future dollars needed to sustain. Many contributors appreciate the fact that they can secure a legacy for their favorite charity, for many years to come.